My Thoughts

Expertise

Product & UX Strategy

Starting with vague briefs and ending with clear product direction, I define strategy through UX research, organizational alignment, and focused execution—turning ambiguity into actionable roadmaps.

User Research & Insights

Clear strategy and team alignment emerge when sharp insights lead the way—insights I uncover through deep generative research, synthesized into frameworks, and communicated through storytelling to drive shared direction.

Design & Concept

From hypothesis to prototype, I design scalable, accessible interfaces for complex workflows—iterating through research, testing, and systems thinking to deliver clarity at scale.

Culture Development

Shifting perception starts with the approach—I use design rituals, storytelling, and strategic experiments to move UX from the margins to the center of organizational decision-making.

Beyond the Work

People before process, always—at the whiteboard, in strategy sessions, or around the dinner table.

My wife, two daughters and I live and work remotely from Italy, where we spend weekends exploring nearby villages, discovering local traditions, chatting in Italian over a glass of wine, tending our citrus trees, and making the most of slow living.