Logo, MTV Networks
A Brand is Born
Logo was born on July 1, 2005 to deliver entertainment through a multitude of content platforms, to the under-served Lesbian Gay Bi Transexal (LGBT) community. Since the launch, I have collaborated with the Vice President of Creative, the Vice President of Online Production & the On-air Design Director at Logo/MTVN. Our goals have been to develop & synchronize Logo’s brand across all platforms and acquired brands. I have designed & implemented the following: online toolkits, style guides & many online products including their production workflows. Throughout the process I have worked with various partners & vendors; such as our download-to-own launch on Apple’s iTunes, Xbox Live, Amazon Unbox, Google & AOL video; Yahoo! Content Match Ad Service; & the Google Search Appliance.Understanding Interaction
The most successful designs are those that intertwine visual aesthetics and the understanding of the product’s end user. Comprehensive wireframes, detailed test cases, illustrative prototypes, & universal usability is my idea of quality interaction design.Building More Than Web Sites
Designing memorable brands, developing smart layouts and crafting solid user interfaces are only part of the responsibilities of a good Art Director. By promoting career growth on an individual basis, laughing with my crew, and leading by example, I work to build a concrete foundation that produces quality design.For further details, view the following case studies or my resume.
Case Study:
Visual Design
Designing for a new channel and a new brand in a rapidly changing market; How does one wade through it all and make it work?
Case Study:
Interaction Design
Quick development cycles & remote developers make for interesting challenges when trying to crank out that complex, yet simple navigation.
A tent-pole for GLAAD Media Awards, a yearly award show honoring fair, accurate & inclusive representations of the LGBT community.
A few of the parters & vendors I have worked with in the past
Design of Verizon/Adobe Flashcast, a flash and RSS feed based mobile platform
Logo's Search page, which utilizes Google's search appliance and Yahoo!'s Content Match text ads
Design of Logo's main page and multiple show pages in iTunes
Design of Travel Destination Page on LOGOonline.com
Skills Involved
- Visual Design
- Interaction Design
- Prototype Development
- User Research
- Information Architecture
- Strategic Planning
- Production Planning
- Identity Design & Development
- Flash, CSS, HTML Development