Logo: Interaction Design
Building a New Home
The redesign of the two year old home page for LOGOonline.com targeted many areas in need of improvement:- Change the static nature of the page.
- Leverage Logo’s most heavily trafficked page to promote the variety of content Logo has to offer.
- Promote Logo’s strongest asset; the largest LGBT video collection anywhere.
I conceived of a page that would draw more attention to Logo’s variety of ever changing content by focusing on the concept that the page should change with each visit. From this basic idea, I developed wireframes that used randomized content modules, a main blog-like promotional module, & an above-the-fold flash video player. From there I created user flows, functional specifications and worked with the development team to create a prototype and final product. After defining and shaping the interface, I changed gears, returning to my Art Director role and created the next evolution in the visual design direction for Logo’s new home page and all future developments.
Traveling Thru Lands
In developing the interface for Logo’s travel section, I isolated the two elements most important for a travel site: a simple map to select a destination, and iconic photography of the destination. The visual concept of “drilling down” via a map to a destination page that houses both imagery and content was an elegant solution to navigate the site. Using this roadmap, I designed a bi-modal interface. After navigating to the destination page, the map switches into its second mode; a slideshow player and sub-destination menu including hotels, tips, etc. This easy-to-understand design allows the user’s attention to focus on one specific area which is marked by a clear cue to the end of the navigation path, while providing aesthetically pleasing imagery of the select destination. For a more detail experience, explore Logo's travel section.
It's Child Play
To encourage viral distribution of one of Logo’s new original animated series, “Rick and Steve: The Happiest Gay Couple in the World”, we set out to create a comic book tool that would allow users to write their own scenes and spread their take on the characters across the internet. I designed a visually simple interface that allows users to add characters, backgrounds, insert/edit thought and speech balloons, and add additional frames. A preview mode allows the user to experience their comic book exactly how another user would before committing to the final production. The result was a simple, fun embeddable widget that provided a richer online experience to the show.
For further details, view the following case studies or my resume.
Case Study:
Logo: Visual Design
Designing for a new channel and a new brand in a rapidly changing market; How does one wade through it all and make it work?
Design:
Logo, MTV Networks
Read about my journey, as Art Director of one of MTVN's newest channels, to nurture & guide a brand from birth to maturation.
Skills Involved
- Visual Design
- Interaction Design
- Prototype Development
- User Research
- Information Architecture
- Strategic Planning
- Production Planning
- Identity Design & Development
- Flash, CSS, HTML Development