URGE, MTV Networks
Music is All Around Us
I joined URGE, MTV's foray into the digital music download market, during the beta development phase.
I worked with the Art Director in designing many of the stores elements, such as icons, branding, buttons, email & the store's page layouts. I learned to push the creative boundary when I was asked to design, draw & paint over 50 tiling headers that illustrated genre sections within the store. Not to let downtime get the better of me, I developed applescripts that would prepare & process MTV and VH1's vast artist image libraries for use within the store's layout. Automating this project sped up production dramatically and saved the group valuable time and resources.
For further details, review my resume.
A loading animation used in the beta of URGE, based off of the current name and branding of the store. Designed in Illustrator, animated in After Effects, & compressed in Photoshop.
An example of a pop up video player within URGE.
A simple email layout providing the user an invoice of their recent purchases on URGE.
A few samples of over 50 illustrated headers representing all of the musical genres found in Urge.
One of URGE's page layout, specifically a Genre page, which was designed during the store's beta development phase.
Skills Involved
- Visual Design
- Interaction Design
- Production Planning
- Identity Design & Development
- Applescript Development